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Brand Comparison · 2026

Nom Nom vs Ollie

Nom Nom (fresh-cooked subscription acquired by Mars in 2022; partial WSAVA) and Ollie (fresh-cooked subscription competitor to The Farmer's Dog with similar trade-offs) compared head-to-head on WSAVA manufacturer-quality criteria, AAFCO substantiation, monthly cost, and which dog each is best for in 2026. Nom Nom meets 2 of 5 WSAVA criteria. Ollie is roughly 8% less than Nom Nom.

The verdict

Nom Nom and Ollie are both fresh-cooked subscriptions with veterinary-expert input, formulation-only substantiation, and premium pricing ($150-240/month versus $140-220). They differ on ownership and approach: Nom Nom meets 2 of 5 WSAVA criteria with owned manufacturing and Mars Petcare's backing since 2022, while Ollie meets 1 of 5 and leans into recipe variety for novel-protein rotation.

Choose Nom Nom for owned kitchens, the scale of a major parent company, and a slightly better WSAVA record (2 of 5 against 1). Choose Ollie if you specifically want recipe rotation at a modestly lower price. Both trade feeding-trial substantiation and shelf stability for fresh-cooked palatability, so a kibble may better suit a budget-conscious or travel-heavy household.

Key differences at a glance

Quick comparison

DimensionNom NomOllie
Parent companyMars PetcareAgrolimen
CategoryFresh-cooked subscriptionFresh-cooked subscription
WSAVA criteria met2 of 51 of 5
AAFCO substantiationFormulation onlyFormulation only
Full-time veterinary nutritionistPartialPartial
Credentialed formulatorYesPartial
AAFCO feeding trialsNoNo
Owns manufacturing plantsYesNo
Quality control programPartialYes
Typical monthly cost (50 lb dog)$150 – $240 / month$140 – $220 / month

Mars Petcare

Nom Nom

Fresh-cooked subscription acquired by Mars in 2022; partial WSAVA.

Strengths

  • Acquired by Mars Petcare (2022) adds scale
  • Says its recipes are formulated by board-certified veterinary nutritionists (none named)
  • Strong palatability and owned kitchens

Watch-outs

  • Formulation-only substantiation
  • Publishes only a one-line testing claim
  • Premium subscription pricing
  • Limited recipe variety vs Ollie

Best for: Owners who want fresh-cooked food backed by a major parent company.

Avoid if: You prefer to avoid Mars-owned brands or want feeding-trial substantiation.

Visit Nom Nom ↗

Agrolimen

Ollie

Fresh-cooked subscription competitor to The Farmer's Dog with similar trade-offs.

Strengths

  • Veterinary expert input on formulations
  • Multiple recipes for novel-protein rotation
  • Slightly more affordable than The Farmer's Dog

Watch-outs

  • Formulation-only substantiation (no AAFCO feeding trials)
  • Food is made in partner kitchens rather than owned plants
  • Cold-chain dependency
  • No long-term outcome data

Best for: Owners who want fresh-cooked food and prefer recipe variety over a single recipe.

Avoid if: You cannot accommodate freezer storage or the per-month cost.

Visit Ollie ↗

Which is better for your dog?

The right pick depends on your individual dog. Nom Nom is the better choice when: Owners who want fresh-cooked food backed by a major parent company. Ollie is the better choice when: Owners who want fresh-cooked food and prefer recipe variety over a single recipe.

On cost, Ollie is roughly 8% less than Nom Nom at the midpoint of typical premium spec for a 50 lb adult dog. On WSAVA manufacturer-quality criteria, Nom Nom meets 2 of 5 vs 1 of 5 for Ollie.

Checking one brand rather than the pair? See is Nom Nom WSAVA-approved or is Ollie WSAVA-approved.

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Compare these brands against others

Methodology: WSAVA criteria reflect each brand's publicly documented manufacturer-quality practices as of October 2026, scored against the WSAVA Global Nutrition Committee's 5-question rubric. AAFCO substantiation reflects the dominant method used across the brand's main retail product line. Monthly cost reflects typical US 2026 retail for a 50 lb adult dog at premium spec, before autoship discounts. Recommendations are editorial and not influenced by affiliate relationships. See our recommendation methodology for IntelliBowl's quiz-engine ranking logic.