Brand Comparison · 2026

Nom Nom vs Ollie

Nom Nom (fresh-cooked subscription acquired by mars in 2022; partial wsava.) and Ollie (fresh-cooked subscription competitor to the farmer's dog with similar trade-offs.) compared head-to-head on WSAVA manufacturer-quality criteria, AAFCO substantiation, monthly cost, and which dog each is best for in 2026. Nom Nom meets 4 of 5 WSAVA criteria. Ollie is roughly 8% less than Nom Nom.

Quick comparison

Dimension	Nom Nom	Ollie
Parent company	Mars Petcare	Ollie Pets Inc.
Category	Fresh-cooked subscription	Fresh-cooked subscription
WSAVA criteria met	4 of 5	3 of 5
AAFCO substantiation	Formulation only	Formulation only
Full-time veterinary nutritionist	Yes	Yes
Credentialed formulator	Yes	Yes
AAFCO feeding trials	No	No
Owns manufacturing plants	Yes	Partial
Quality control program	Yes	Yes
Typical monthly cost (50 lb dog)	$150 – $240 / month	$140 – $220 / month

Mars Petcare

Nom Nom

Fresh-cooked subscription acquired by Mars in 2022; partial WSAVA.

Strengths

Acquired by Mars Petcare (2022) adds scale and manufacturing rigor
Veterinary nutritionist on staff
Strong palatability and quality control

Watch-outs

Formulation-only substantiation
Premium subscription pricing
Limited recipe variety vs Ollie

Best for: Owners who want fresh-cooked food backed by a major parent company.

Avoid if: You prefer to avoid Mars-owned brands or want feeding-trial substantiation.

Visit Nom Nom ↗

Ollie Pets Inc.

Ollie

Fresh-cooked subscription competitor to The Farmer's Dog with similar trade-offs.

Strengths

Veterinary nutritionist input on formulations
Multiple recipes for novel-protein rotation
Slightly more affordable than The Farmer's Dog

Watch-outs

Formulation-only substantiation (no AAFCO feeding trials)
Cold-chain dependency
No long-term outcome data

Best for: Owners who want fresh-cooked food and prefer recipe variety over a single recipe.

Avoid if: You cannot accommodate freezer storage or the per-month cost.

Visit Ollie ↗

Which is better for your dog?

The right pick depends on your individual dog. Nom Nom is the better choice when: Owners who want fresh-cooked food backed by a major parent company. Ollie is the better choice when: Owners who want fresh-cooked food and prefer recipe variety over a single recipe.

On cost, Ollie is roughly 8% less than Nom Nom at the midpoint of typical premium spec for a 50 lb adult dog. On WSAVA manufacturer-quality criteria, Nom Nom meets 4 of 5 vs 3 of 5 for Ollie.

Personalized recommendation

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Compare these brands against others

Methodology: WSAVA criteria reflect each brand's publicly documented manufacturer-quality practices as of May 2026, scored against the WSAVA Global Nutrition Committee's 5-question rubric. AAFCO substantiation reflects the dominant method used across the brand's main retail product line. Monthly cost reflects typical US 2026 retail for a 50 lb adult dog at premium spec, before autoship discounts. Recommendations are editorial and not influenced by affiliate relationships. See our recommendation methodology for IntelliBowl's quiz-engine ranking logic.