With thousands of dog foods on the market, most owners spend hours researching and still aren't sure they got it right. IntelliBowl is the first science-backed dog food recommendation engine, using AI and canine nutrition science to recommend the perfect food and build a custom meal plan for your dog.
Quiz
~60s
Standards
AAFCO + WSAVA
Answer a few questions about breed, age, weight, activity, health conditions, and budget. Describe your dog in plain language, so a quirk, a history, or a concern that doesn't fit a dropdown still makes it into the plan. Your data is encrypted and never shared with anyone. It is only used to find the right food for your dog. Takes about 60 seconds.
Your dog's profile is matched against 27,500+ foods using AAFCO and WSAVA nutrient standards, breed-specific health data, and condition-aware scoring. No brand pays for placement. The ranking is nutritional fit, nothing else.
See which foods made the cut and why. For $4.99 the full wellness report adds a week-by-week feeding plan built around your dog's goals, plus dental picks, supplement guidance, treat options, and a vet-shareable PDF.
The bag targets the average dog at a given weight. Review sites rank by commission. "Personalized" quizzes from food brands lead to that brand's checkout. And 56% of US dogs are overweight. Owners care. Every tool they reach for answers to someone else.
A brand's quiz exists to justify the catalog it was built to sell. It settles the shortlist before you have typed a word about your dog.
IntelliBowl pulls from a broad, cross-brand product database and ranks every option against your dog's specific nutritional profile. No brand pays for placement.
Every plan starts with personalized food recommendations grounded in your dog's breed, age, weight, health, and budget. The full wellness report goes further, for less than a bag of treats.
Completely free to start.
Everything in the free plan, plus:
The engine loads your dog's data first. Then it scores every eligible food against that profile. Nutritional fit decides what rises to the top. Brand relationships and shelf presence never enter the calculation.
AAFCO nutrient profiles set the life-stage baseline. WSAVA feeding principles guide calorie and transition logic. Both are cited by name on the methodology page, so you can check the work.
Breed predispositions, life stage, activity, health conditions, allergens, and food type preference all shape what the engine considers a fit. Change any variable and the shortlist changes.
Tell the engine you spend $40/month and it ranks the best food available at $40/month. It will never walk you up to a $200/month fresh food subscription to make the answer look premium.
Every recommendation comes with plain-English notes on why it made the shortlist. You can disagree with the reasoning, which is the point of showing it.
Answer a few questions about your dog. The engine does the rest. Completely free to start. The full wellness report adds a food plan, dental picks, supplements, treats, and a vet-shareable PDF for $4.99 at launch, normally $7.99.
Completely free to start
IntelliBowl grounds every recommendation in AAFCO nutrient profiles and WSAVA feeding guidance, informed by what we learned from veterinarian consultations about how feeding decisions actually work in practice.
The algorithm ranks by nutritional fit. No brand receives preferential treatment. Every food in the catalog is evaluated against the same nutritional criteria, and that never changes based on who makes it.
For dogs with medical conditions or therapeutic diet needs, IntelliBowl should complement, not replace, veterinary advice. Read the full methodology.
The answers below explain what IntelliBowl does, what it does not do, and why the recommendation flow is built the way it is.
IntelliBowl uses your dog's breed, age, weight, activity, health history, ingredient constraints, and goals. The engine compares those inputs against AAFCO nutrient profiles, WSAVA feeding guidance, veterinarian-informed decision rules, and nutrition data from 27,500+ products to rank the best-fit options.
The engine evaluates every food in its catalog against the same nutritional criteria: AAFCO nutrient targets, life stage fit, ingredient quality, and your dog's specific profile. No brand receives preferential treatment in the ranking. The methodology behind how recommendations are scored is published on our methodology page so you can see exactly how it works.
IntelliBowl evaluates 27,500+ foods from across the broader market, not a single brand's lineup or a curated private catalog. The shortlist can include options from different brands, different food types, and different budget tiers. No brand pays for placement in results, and no brand is excluded from consideration.
You only need a short intake that takes about 60 seconds. Typical questions cover life stage, weight, activity, current food, ingredient issues, health context, and practical preferences like food form or budget.
The dog intake and personalized food recommendation are completely free. For $4.99 (launch price, one-time, not a subscription) you get the full wellness report: a nutrition plan with weekly feeding guidance built around your dog's goals, dental product picks, supplement guidance, treat options, and a downloadable PDF formatted to share with your vet. Less than a bag of treats, against $200 to $500 for a veterinary nutritionist consultation.
Right now IntelliBowl is focused on dogs. Cats are coming soon, and broader support for other animals is also on the horizon as the nutrition engine expands.
IntelliBowl can factor in allergies, ingredient avoids, and health history as part of the recommendation logic. It is guidance, not diagnosis or prescription, so medical or therapeutic diet decisions should still go through your veterinarian.
Yes. All data you enter, including health conditions and medical history, is encrypted and never sold or shared with third parties. It is used only to generate your dog's recommendation. Nothing about your dog is passed to food brands, advertisers, or any outside party.
No. IntelliBowl is designed to help you narrow the field and understand the nutritional fit of different foods. It should complement veterinary advice, not replace it, especially for dogs with medical conditions or therapeutic diet needs.
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