Brand Comparison · 2026

Blue Buffalo vs Nom Nom

Blue Buffalo (mid-premium kibble marketed on ingredient quality; partial wsava compliance.) and Nom Nom (fresh-cooked subscription acquired by mars in 2022; partial wsava.) compared head-to-head on WSAVA manufacturer-quality criteria, AAFCO substantiation, monthly cost, and which dog each is best for in 2026. Nom Nom meets 4 of 5 WSAVA criteria. Blue Buffalo is roughly 64% less than Nom Nom.

Quick comparison

Dimension	Blue Buffalo	Nom Nom
Parent company	General Mills	Mars Petcare
Category	Boutique dry kibble	Fresh-cooked subscription
WSAVA criteria met	0 of 5	4 of 5
AAFCO substantiation	Formulation only	Formulation only
Full-time veterinary nutritionist	Partial	Yes
Credentialed formulator	Partial	Yes
AAFCO feeding trials	No	No
Owns manufacturing plants	No	Yes
Quality control program	Partial	Yes
Typical monthly cost (50 lb dog)	$50 – $90 / month	$150 – $240 / month

General Mills

Blue Buffalo

Mid-premium kibble marketed on ingredient quality; partial WSAVA compliance.

Strengths

Strong consumer-facing ingredient transparency
Wide retail availability and brand recognition
Acquired by General Mills (2018) added scale and QC discipline

Watch-outs

Formulation-only substantiation (no feeding trials)
Does not own all manufacturing — historically uses co-manufacturers
Caught up in past lawsuits over advertising claims

Best for: Owners who prioritize ingredient-list transparency over WSAVA manufacturer-quality criteria.

Avoid if: You specifically want a brand that meets all 5 WSAVA criteria.

Visit Blue Buffalo ↗

Mars Petcare

Nom Nom

Fresh-cooked subscription acquired by Mars in 2022; partial WSAVA.

Strengths

Acquired by Mars Petcare (2022) adds scale and manufacturing rigor
Veterinary nutritionist on staff
Strong palatability and quality control

Watch-outs

Formulation-only substantiation
Premium subscription pricing
Limited recipe variety vs Ollie

Best for: Owners who want fresh-cooked food backed by a major parent company.

Avoid if: You prefer to avoid Mars-owned brands or want feeding-trial substantiation.

Visit Nom Nom ↗

Which is better for your dog?

The right pick depends on your individual dog. Blue Buffalo is the better choice when: Owners who prioritize ingredient-list transparency over WSAVA manufacturer-quality criteria. Nom Nom is the better choice when: Owners who want fresh-cooked food backed by a major parent company.

On cost, Blue Buffalo is roughly 64% less than Nom Nom at the midpoint of typical premium spec for a 50 lb adult dog. On WSAVA manufacturer-quality criteria, Nom Nom meets 4 of 5 vs 0 of 5 for Blue Buffalo.

Personalized recommendation

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Compare these brands against others

Methodology: WSAVA criteria reflect each brand's publicly documented manufacturer-quality practices as of May 2026, scored against the WSAVA Global Nutrition Committee's 5-question rubric. AAFCO substantiation reflects the dominant method used across the brand's main retail product line. Monthly cost reflects typical US 2026 retail for a 50 lb adult dog at premium spec, before autoship discounts. Recommendations are editorial and not influenced by affiliate relationships. See our recommendation methodology for IntelliBowl's quiz-engine ranking logic.