The Farmer's Dog Inc.
The Farmer's Dog
Fresh-cooked subscription with the largest market share; meets AAFCO but partial WSAVA.
Strengths
- Higher digestibility than typical kibble (published studies, 5-10 points higher)
- Board-certified veterinary nutritionist on staff (Dr. Jonathan Stockman)
- Vet-formulated with documented nutrient targets
- Strong palatability for finicky eaters
Watch-outs
- 2-6x more expensive than premium kibble per calorie
- Formulation-only substantiation (no AAFCO feeding trials)
- Cold-chain shipping complexity
- No long-term outcome data
Best for: Owners with the budget for the price premium, finicky dogs, or dogs with mild transitional GI issues.
Avoid if: You travel frequently or board your dog often; budget cannot sustain $150-250/month.