Brand Comparison · 2026

Ollie vs Taste of the Wild

Ollie (fresh-cooked subscription competitor to the farmer's dog with similar trade-offs.) and Taste of the Wild (grain-inclusive and grain-free kibble at mid-tier pricing; partial wsava compliance.) compared head-to-head on WSAVA manufacturer-quality criteria, AAFCO substantiation, monthly cost, and which dog each is best for in 2026. Ollie meets 3 of 5 WSAVA criteria. Taste of the Wild is roughly 71% less than Ollie.

Quick comparison

Dimension	Ollie	Taste of the Wild
Parent company	Ollie Pets Inc.	Diamond Pet Foods
Category	Fresh-cooked subscription	Boutique dry kibble
WSAVA criteria met	3 of 5	1 of 5
AAFCO substantiation	Formulation only	Formulation only
Full-time veterinary nutritionist	Yes	No
Credentialed formulator	Yes	Partial
AAFCO feeding trials	No	No
Owns manufacturing plants	Partial	Yes
Quality control program	Yes	Partial
Typical monthly cost (50 lb dog)	$140 – $220 / month	$40 – $65 / month

Ollie Pets Inc.

Ollie

Fresh-cooked subscription competitor to The Farmer's Dog with similar trade-offs.

Strengths

Veterinary nutritionist input on formulations
Multiple recipes for novel-protein rotation
Slightly more affordable than The Farmer's Dog

Watch-outs

Formulation-only substantiation (no AAFCO feeding trials)
Cold-chain dependency
No long-term outcome data

Best for: Owners who want fresh-cooked food and prefer recipe variety over a single recipe.

Avoid if: You cannot accommodate freezer storage or the per-month cost.

Visit Ollie ↗

Diamond Pet Foods

Taste of the Wild

Grain-inclusive and grain-free kibble at mid-tier pricing; partial WSAVA compliance.

Strengths

Lower price than most premium kibbles
Owned manufacturing through Diamond
Recipes built around novel proteins (bison, salmon, venison)

Watch-outs

Historical contamination recalls (notably 2012 Salmonella)
No board-certified veterinary nutritionist on staff
Grain-free lines implicated in FDA DCM investigation

Best for: Owners drawn to novel protein lineups at moderate prices.

Avoid if: You want full WSAVA compliance or have a dog with cardiac risk factors.

Visit Taste of the Wild ↗

Which is better for your dog?

The right pick depends on your individual dog. Ollie is the better choice when: Owners who want fresh-cooked food and prefer recipe variety over a single recipe. Taste of the Wild is the better choice when: Owners drawn to novel protein lineups at moderate prices.

On cost, Taste of the Wild is roughly 71% less than Ollie at the midpoint of typical premium spec for a 50 lb adult dog. On WSAVA manufacturer-quality criteria, Ollie meets 3 of 5 vs 1 of 5 for Taste of the Wild.

Personalized recommendation

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Compare these brands against others

Methodology: WSAVA criteria reflect each brand's publicly documented manufacturer-quality practices as of May 2026, scored against the WSAVA Global Nutrition Committee's 5-question rubric. AAFCO substantiation reflects the dominant method used across the brand's main retail product line. Monthly cost reflects typical US 2026 retail for a 50 lb adult dog at premium spec, before autoship discounts. Recommendations are editorial and not influenced by affiliate relationships. See our recommendation methodology for IntelliBowl's quiz-engine ranking logic.