General Mills
Blue Buffalo
Mid-premium kibble marketed on ingredient quality; partial WSAVA compliance.
Strengths
- Strong consumer-facing ingredient transparency
- Wide retail availability and brand recognition
- Acquired by General Mills (2018) added scale and QC discipline
Watch-outs
- Formulation-only substantiation (no feeding trials)
- Does not own all manufacturing — historically uses co-manufacturers
- Caught up in past lawsuits over advertising claims
Best for: Owners who prioritize ingredient-list transparency over WSAVA manufacturer-quality criteria.
Avoid if: You specifically want a brand that meets all 5 WSAVA criteria.